I Don't Care Who Buys, As Long As They Buy

You’re checking off boxes, filling in the blanks about who your “ideal client” should be because some coach told you that’s how it’s done.

You’re going through the motions, stressing about getting it “right,” but deep down, you’re okay with anyone who throws money your way.

It doesn’t matter who they are, as long as they pay.

But let me tell you something…

That other coach your 'ICP' just bought from...

She’s on a different level.

She’s not just selling—she’s connecting deeply with the person she knows like the back of her hand.

She’s laser-focused on the one she’s on a mission to serve, the one she wants to make a massive impact on.

She’s not worried about ticking off boxes or getting everything perfect.

She’s selling from a place of purpose, of power, of passion.

She knows her client inside and out, and she’s all in on making their life better.

So, ask yourself: Are you just selling to whoever will pay, or are you on a mission to serve the people who need you the most?

Because when you shift from “anyone with a wallet” to “someone with a purpose,” that’s when everything changes.

That’s when your business becomes something truly powerful.